July 2nd, 2014 By Jack Morton
Getting bit by Luis Suarez probably wasn’t the best thing that’s ever happened to Italian soccer player Giorgio Chiellini, but it did make for a unique marketing opportunity for several quick-thinking brands.
Among them are Bud Light and Listerine, who bought Promoted Tweets around the hashtag #Suarez. Snickers and Cinnamon Toast Crunch had some clever tweets on the subject as well.
Twitter can be an incredible resource for marketers who think on their feet, and this is a powerful example, along with the Oreo Dunk in the Dark tweet during the 2013 Superbowl blackout.