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Senior Strategist (Freelance)

New York, New York, United States

Overview

We are seeking a razor-sharp Senior Strategist for our New York office with a background that includes communications strategy, brand planning, digital and analytics who is ready to take ownership of client deliverables and relationships as part of broader team. The Senior Strategist will work in a client-facing role across accounts and new business to generate deliverables including: research briefings/insights, creative and strategic briefs, strategic point of view documents (POVs) and measurement plans/reports.

This team member will also collaborate closely with the account and creative teams to deliver effective, strategic solutions to grow our clients’ business and the agency’s business. An optimal candidate will have expert presentation and writing skills and the ability to work independently. It is also expected that this staff member be able to review work of and develop more junior strategists within the department.

Candidates should have experience in and a desire to work across the agency’s offerings: promotional (campaign) marketing; digital/social/mobile; employee engagement; sponsorship marketing; retail experience; and event marketing.

Responsibilities

Client Relationships

  • Act as a credible expert strategic voice for clients on an ongoing basis, providing well-researched and results-driven guidance.
  • Collaborate with creative, account, technology and production teams to ensure strategic delivery of agency services and client satisfaction.
  • Demonstrate a clear, sophisticated understanding of client organizations and how to sell extraordinary work within them and grow relationships.

Strategic & Analytics Guidance

  • Collect, read, analyze, interpret and synthesize information from a variety of sources and develop strategic insights and points of view.
  • Deliver assigned strategy deliverables (i.e. presentations, research reports, creative briefs, point of view documents, measurement reports, etc.) independently.
  • Contribute leadership in terms of best practices, standard processes and past experience to drive the agency’s capabilities forward.
  • Provide sought-after expertise in some of the following areas: digital, social media, CRM, mobile, technology, user experience, search, media planning/buying and measurement/analytics.

 

Driving Growth

  • Serve as a thought leader on agency offerings and best practices, growing the agency’s expertise and services across offerings: promotional marketing; digital/social/mobile; employee engagement; sponsorship marketing; retail experience; and event marketing.
  • Drive organic growth of existing accounts and acquisition of new business through pitches.

Qualifications

  • 6-10 years in a strategic role providing services within an marketing/ad agency, digital agency or relevant consulting firm. Digital and analytics experience is a plus.
  • Experience leading day-to-day strategy on key client accounts.
  • Bachelor’s Degree in marketing, communications, advertising or relevant liberal arts discipline. Master’s degree is a plus.
  • Strong verbal presentation/storytelling skills, superior writing skills and excellent interpersonal relationship building skills. Presentation building/design skills are a plus.
  • Experience in research/analysis, digital, social and measurement/analytics service offerings within a marketing organization.
  • Experience with some or all of the following is preferred: research tools (i.e. MRI, Forrester, Mintel), web analytics packages (i.e. Google Analytics, Adobe SiteCatalyst / Omniture, Webtrends) and social media management (i.e. Radian6, Sysomos, Sprinklr).

Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. In 2020, Jack Morton and Genuine, as part of Interpublic Group (IPG), have been named to the Bloomberg Gender Equality Index (GEI), and Jack Morton has once again been designated a Best Place To Work For LGBTQ Workplace Equality by the Human Rights Campaign in their Corporate Equality Index.

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***JOB SCAM ALERT***

We have recently become aware that individuals not associated with Jack Morton have fraudulently used our name – and the names of some of our employees – to solicit applications for fake jobs, to conduct fake job interviews and to make fake job offers.  Any request to schedule an interview and any bona fide offer of employment will only come from an authorized representative of Jack Morton with an email address “@jackmorton.com”.  We will never require an applicant to provide credit card or banking information to cover any supposed advance costs.

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest that you take appropriate action.

Jack Morton takes these activities very seriously and are taking appropriate steps to shut down this fraudulent activity.

We urge you to be careful when sharing your personal information and to be aware of scams involving fake job postings and job offers.