[yellow tail]: drinking from the same story
Wine producers depend on consumers recognizing their brand. [yellow tail] believed their brand identity did not match their wine quality. Brand consistency across global markets was also problematic.
Our take? A global rebuilding of the [yellow tail] brand was in order. Our refresh would unify the brand’s story for all audiences: consumers, retailers, employees and sales representatives.
We created a clear, charming [yellow tail] brand book and brand guidelines. We then created conversation-sparking campaigns for the UK, Canada and Australia – connecting retailers and consumers directly with a great wine everyone can enjoy every day.
Shaping a quality brand perception befitting the wine
Participating retailers saw a 21% increase in [yellow tail] sales thanks to our outreach to over 100,000 sippers.