Spark an irrational love for the brand by providing them the opportunity to enjoy a better bathroom experience.
Introducing Charmin Van-GO, the first-ever on-demand mobile bathroom service.
We hit the streets of New York City to bring clean, comfortable bathrooms to those in need. Equipped with a clock that ticks between number 1 and 2, ‘Pooblications,’ and a phone that calls with sounds of nature, we surprised and delighted people along the way with Charmin’s playful brand humor.
Charmin Van-GO had a +73% difference in PR recall over our goal. It was the best performing social campaign in brand history with a 3,000% increase in social impressions versus previous efforts, including a Mashable story with quadruple the average share rate.