Designing the set for CCTV News
CCTV News, the most popular news channel in China, asked Jack Morton to create broadcast studio sets facilitating their relocation to the new, iconic CCTV Tower designed by Rem Koolhaas.
Working in conjunction with our Jack Morton China offices, we created five award-winning, state-of-the-art broadcast news studios including the flagship CCTV evening news sets watched by 1 billion viewers nightly. The sets included a full working newsroom, which served as a backdrop for a 24-hour news broadcast, state-of-the-art LED video displays, automated tracking scenery and the latest in robotic tracking cameras. These sets are considered the premiere studio environments in China and have led to numerous new assignments in this market.