This white paper presents proprietary global research on response to experiential marketing—addressing both consumer and employee preferences for engagement by brands across regions, demographics and age groups. Overwhelmingly, audiences cite experiential marketing as a leading purchase driver, the most engaging form of communication and a key generator of word-of-mouth advocacy.

To receive Jack Morton Worldwide's 2006 Experiential Marketing Study: A Survey of Global Response, please complete the information below. The survey will be emailed to you shortly.
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