Delivering value to people and results to brands
Brands and marketers know that marketing today is more than just messaging. So in a world where content has become a primary way people experience brands, we embrace the art and science of what makes content valuable to people and to business. Content marketing isn’t simply about creating impactful media. Focusing on distribution is just as important, so that the content gets consumed and so that it drives likes and shares as well as growth. As we move into a post-organic reach era, our content marketing practice thinks about people’s experiences with brands across channels. We work with brands across industries to apply content strategy across social media, email marketing, websites, mobile experiences, paid media and more.
- Audience & channel strategy
- Content creation & curation
- Digital engagement campaigns
- Influencer & partnership development
- Measurement & optimization
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Konica Minolta | Content marketing