MillerCoors, a leading American beer brewer and Jack Morton, the global brand experience agency today announce that they have entered into a new partnership to support the brewer’s experiential, sports, music and entertainment marketing. As a result, Jack Morton has been named Lead Agency supporting MillerCoors across these categories.
Together, MillerCoors and Jack Morton will build a new approach to modernize the brewer’s experiential and sports sponsorship marketing in order to find better ways to connect with its core customers. A comprehensive enterprise partnership strategy will be developed based on brand imperatives and positioning.
“MillerCoors continues to evolve and scale our brand experiences and we are excited to collaborate with Jack Morton to guide the next phase of our thought leadership,” said Brad Feinberg, vice president of media and consumer engagement at MillerCoors. “This is an important partnership for us and we’re enthusiastic about embarking on this journey.”
“MillerCoors recognizes the importance of meaningful brand experiences. Our blended and unique approach to experiential and sports marketing means that together we’ll transform the way we deliver the proof on MillerCoors’ brand promises – an imperative for winning over today’s consumers,” said Josh McCall, Chairman and CEO, Jack Morton.
The team will be focused on creating award-winning experiences with MillerCoors impressive portfolio of beers. The team will work at a national brand activation level and within local markets and will be based out of Chicago.
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Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.
About Jack Morton
Jack Morton is an award-winning global brand experience agency. We’re driven by the fact that the world’s most successful brands deliver proof on their brand promise at every touchpoint. It’s what inspires our team each day to help clients “Do something extraordinary.” For 80 years, we’ve strengthened the relationships between brands and the people who matter most to them, through events and experiential, integrated campaigns, digital and content, sponsorship marketing and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com.