Jack Morton, the global brand experience agency, today announces the appointment of Luke Clifton to Head of Ideas along with the appointment of Paul Cotton as creative director, Jackson Holst as associate creative director and Nastassia Kuznetsova as senior strategist. The announcements follow the appointment of Helen Graney as group managing director of Jack Morton and Weber Shandwick Australia and a period of growth for the Jack Morton Australia office, with new wins including Samsung and Google as well as the retention of the National Australia Day Council. All four roles are based in the Sydney office.
The appointment sees Clifton return to Jack Morton where he was creative director between 2014 and 2017. Prior to his return, he was executive creative director at George P. Johnson Sydney.
Clifton is overseeing the creative team for the agency across Australia, whose offices include Sydney and Melbourne. He has over 10 years of creative experience in live events, integrated, digital and social campaigns, working with leading brands including Red Bull, Telstra, Commonwealth Bank, MTV and Sony. His multidisciplinary background informs a non-traditional approach to crafting effective creative solutions and experiences across multiple channels. Clifton is leading the EXPOSED Creative Challenge in Australia, an annual APAC programme designed to recruit and grow creative talents and provide them with the opportunity to work with creative teams across the region. He currently sits on Jack Morton’s global Creative Council.
Cotton has over 11 years of experience in digital campaigns, live events and app development and has led a number of successful creative campaigns for brands including Samsung, Microsoft, Red Bull, Qantas and the National Australia Day Council. His deep knowledge in the application of technologies to the real world brings a new level of engagement to brand experiences. At Jack Morton, he sits on the global team for Genuine X, the agency’s innovation practice established to help brands better harness the opportunities created through emerging technology, content and data. Outside of work, Cotton has helped educational charity, One Education, get over 60,000 laptops into underprivileged schools around Australia. He is also the founder of the “Dad Jokes” section of Reddit, with over 1.7 million subscribers.
Prior to his promotion, Holst was an associate creative producer at Jack Morton Australia making significant contributions to key clients and wins. His background includes the development of large scale music and performing art festivals like Royal Croquet Club, Alpine Winter Village and the Good Fortune Markets. Alongside festivals, Holst was also involved with hospitality venues such as Midnight Spaghetti, Roxie’s and Chateau Apollo. Holst’s interest in the intersection of art, music and experience brings a unique perspective to every project.
Prior to joining Jack Morton, Kuznetsova was the senior creative planner at Apparent. She has over eight years of experience, creating communication strategies for clients such as Google, Netflix, Airbnb, and Bacardi. Kuznetsova sits on the global measurement team, responsible for sharing the agency’s insights and data-driven recommendations to maximize brand ROI for clients and the industry.
Helen Graney, group managing director of Jack Morton and Weber Shandwick Australia said, “Our people are a hugely important part of Jack Morton and we’re thrilled to have Paul and Nastassia join our already high caliber team. Together with Jackson and under Luke’s leadership, I’m certain the creative team will help continue our growth in new business, effectiveness and creativity.”