Content is king, whether it’s on the big-screen, small-screen or touchscreen. For the past four years, NBCUniversal has asked us to help engage audiences at CES by showcasing their vast programming and brands while unifying content under the NBCUniversal umbrella.
To do this, we created an immersive brand environment that inspired while enabling each franchise to engage the audience in a unique, interactive way. At the heart of the booth, a “Universal Globe” became a versatile stage environment for a variety of activities, broadcasts and demos. An interactive iPad lounge offered attendees a place to relax and explore NBC content, while industry bloggers were invited to post live during the show in a multimedia hub. As the official broadcast partner of CES, NBCUniversal also shot live from several broadcast sets within the exhibit. Voted one of the top 10 exhibits for the 4th year in a row, the environment reached over 200,000 people and NBC’s Twitter followers increased 25% directly following CES.
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