5 things you need to know about experiential marketing.

In this series you’ll hear from five leading thinkers on experiential marketing. Beyond defining what experiential marketing is, you’ll learn why this important area of marketing is so relevant today.

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All About Advocacy

Laura Shuler, Jack Morton's Chief Strategy Officer, President, US, sits down to talk about experiences and advocacy with Ed Keller, co-author of "The Influentials" and President/Director of the Word of Mouth Marketing Association (WOMMA).

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Countries Are Brands Too

David Zolkwer, Director of Jack Morton Public Events, discusses how large scale ceremonies and public events are an opportunity for countries to create experiences that tell their story.

episode 1 preview
Experiential Marketing: What's That All About Then?

In the first installment of this series, Tim Elliott takes us back in time and through the streets of modern London as he provides a "cultural history" of experiences.

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Experiential Marketing: A Brief Overview

This five-part podcast begins with a brief introduction by Josh McCall, CEO of Jack Morton, regarding his perspective on the relevancy of experiential marketing today.