As Vice President, Brand Marketing, Peter leads integrated programs that build awareness and reinforce the reputation of Jack Morton Worldwide. Working closely with our Executive Team and Managing Directors, he drives global marketing, PR, thought leadership and CRM to shape and tell powerful stories about the extraordinary experiences that our clients and agency create. He is a member of Jack Morton Worldwide’s Creative Council that guides and elevates the quality of our creative work.
Peter previously held global and regional client service, marketing, and business development roles within Publicis Groupe, Y&R and HAVAS Worldwide. He is a strategic problem solver with both agency- and client-side experience and has significant cross-category knowledge from having worked with a number of global brands that include Kraft, Danone, Nestlé, Unilever, General Motors, Toyota, Volvo, Shell, Hilton, HSBC, Kodak, TELUS, Pfizer and the United Nations.
Peter has served as a member of numerous award juries, including the Effies, and earned a gold award in the Master of Creativity Program at the Cannes Lions School. He holds a master’s degree from the University of British Columbia, with the honor of a prestigious Social Sciences and Humanities Research Council national Canadian scholarship.