In 2012 Craig joined Jack to lead the development of its growing Consumer Practice across North America. Craig’s management responsibilities include our Boston, New York, and Princeton operations, as well as digital marketing agency, Genuine. As a member of the Executive Team, his responsibilities include corporate development, consumer health, and expansion.
Craig’s career began at Revlon and later Gillette, where he worked with brands such as Right Guard, Sensor, Oral-B, and Braun in a trade marketing capacity. In 1998, Craig became Director of Client Services at The Faneuil Group, a Boston based market research firm. There, he diversified his industry experience (Automotive, Energy, Telecom, Electronics) with an impressive client list including Land Rover, Sony, Sprint, and Cox Communication.
Craig then joined Marketing Drive to lead business development efforts and became Chief Growth Officer in 2004. During that time, he developed a vast client base that included, ExxonMobil, Proctor & Gamble, Georgia Pacific, and New Balance. In 2006, Craig was General Manager of the Boston operation where he grew top-line revenue and diversified the product offering. Under his leadership, the Digital Practice grew rapidly with clients such as: Dannon, Burger King, CVS, and Pernod Ricard.
Craig resides in the city of Boston with his family and cherishes city living where his “feet” are his favorite form of transportation.