COTTON STRUTS ITS STUFF FOR 24-HOUR RUNWAY SHOW
To celebrate the “Fabric of Our Lives” television campaign and take it to a wider audience, Jack Morton launched Cotton Inc.’s “Cotton Style Search” and a 24-hour runway show in South Beach. The event featured 1440 looks for the runway, a look per minute and was built among Lincoln Road’s galleries, studios, boutiques, and cafes. Read more.
BRAND EXPERIENCE: HIGHLIGHTS FROM THE 2011 BEST EXPERIENCE BRANDS GLOBAL STUDY
Here’s an article on Business2Community blog that outlines the Best Experience Brands research. The findings of the report are based on 1,603 consumers (USA, UK, Asia, Australia) completing an online survey during Aug/Sept 2011 and can be found in our white paper or on our Slideshare page. Read more.