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Microsoft and Jack Morton Win Conference of the Year at Australian Event Awards

Boston – Nov. 1, 2010 – Along with its client Microsoft, global brand experience agency Jack Morton Worldwide has won Conference of the Year from the Australian Event Awards for Microsoft’s Tech.Ed Australia.

Microsoft Tech.Ed, a global event brand, is the largest dedicated technical education event for technology professionals interested in learning about, connecting to and exploring a broad set of Microsoft technologies, tools, platform and services. Jack Morton worked with Microsoft Australia’s stakeholders to create the event, which engaged more than 2,600 developers and IT professionals in 2009.

The five-day event offered over 200 in-depth technical training sessions, two keynotes, hands-on labs and instructor-led labs, certification exams, pre-conference training events, an expo with more than 60 partners, and many social gatherings for community networking opportunities.

Tech.Ed 2009 also hosted the largest simultaneous hands-on Windows 7 evaluation by giving every paying delegate an HP Mini 2140 Notebook enabling them to experiment with Windows 7 and the ”netbook” form factor while staying connected throughout the event. This was a world-first initiative for Microsoft and gave attendees a fully immersive learning experience with Windows 7 ahead of the general release.

Now in its 16th year in Australia, Tech.Ed continues to innovate and is the premier educational and networking event for IT professionals, developers, technical decision makers, business decision makers, industry, segments and key influencers. Jack Morton’s Sydney–based team has produced this major event for the past four years.

“I’m proud that our Australian team has been recognized with this prestigious award.” said Josh McCall, Chairman and CEO of Jack Morton. “The strength of our partnership with Microsoft on Tech.Ed helps drive the results of this event, as does our experience in working on many of the world’s greatest technology conferences.”

About the Australian Event Awards

The Australian Event Awards is the pinnacle awards program for the events industry in Australia. The program is guided by ongoing industry consultation to answer the need for cohesiveness across the entire Australian industry, to develop industry identity and to assist Australian operators in cross-development of opportunities between events and event disciplines. The program is all-inclusive, being open to all Australian events, event managers and support service providers regardless of event type or audience, event size or attendance and event location or association membership. It is the only opportunity for Australian events and event organizers to be acknowledged on a level playing field, across the entire national events industry.