Boston – December 16, 2010 – Global brand experience agency Jack Morton Worldwide has won two CINE Golden Eagle Awards—for Gillette “Perfect Length” and Nokia “N8 Foosball”.
In addition to receiving the CINE Golden Eagle for the Fall 2010 competition, both films also achieved visibility earlier this year as #1 viral videos in their markets:
- Nokia “N8 Foosball”, which was released on May 21, 2010, was ranked the #1 viral “ad of the week” for the week June 1, 2010 (Source: The Reel). It has more than 2 million views to date.
- Gillette “Perfect Length”, comprising four videos released on June 20, 2010, was ranked the #1 most watched viral video for the two-week period spanning July 1 – 14, 2010 (Source: Visible Measures).
- Ad Age also named Gillette “Perfect Length” a Top 10 Viral Ad of the Year. To date, the videos have been watched by more than 18 million people.
“These awards speak to our ability to create brand experiences people want to see and be part of—whether online, or in person,” said Josh McCall, Chairman and CEO of Jack Morton Worldwide. “Congratulations to our clients and our teams, in the US and UK, that created this award-winning work.”
Since its founding in 1957, CINE has been dedicated to discovering, rewarding, educating, and supporting established and emerging talent in film and video. Among great talents whose first films were awarded CINE Golden Eagles are Steven Spielberg, Ken Burns and Ron Howard, and filmmakers such as Robert Zemeckis, Mike Nichols, Martin Scorcese, Mira Nair, Charles Guggenheim, Stanley Nelson, Albert Maysles, Frederick Wiseman have also been recipients of the Golden Eagle Award.