Boston –Jan. 13, 2011 – Global brand experience agency Jack Morton Worldwide is announcing the appointment of Isabel Villegas as Director, Jack Morton Latino, an active cross-cultural practice that works with recognized brands such as Target, Samsung, Museum of Latin American Art, SiTV, Latina Magazine, Johnson & Johnson, McDonald’s and the Mexican National Soccer Team.
As Director of Jack Morton Latino, Isabel will continue to provide strategic insights about engaging cross-cultural audiences for experience brands seeking to engage the Hispanic segment. In addition, she will focus on business development and growth opportunities in developing economies such as Brazil.
Jack Morton Latino has a substantial history of providing cross-cultural strategy, activation, production and training to leading brands. Projects include activating community focused events, training and sales facilitation, sponsorship activation, consumer campaigns, guerilla marketing programs, mobile experiences and tours, audience strategy and segmentation, event strategy and planning, product launches, press events, interactive media, lifestyle marketing and building platforms for global brands.
“It’s so important that our clients be able to leverage the power of experience to connect with consumers in all kinds of communities,” said Josh McCall, Chairman and CEO for Jack Morton Worldwide. “Jack Morton Latino is an integral part of our overall growth strategy and I know that Isabel will be a great and passionate leader.”
Isabel has been with Jack Morton since 2006. She played a key role on projects including Alltel Wireless’ three year Mi Círculo, Mi Música concert series, as well as Jack Morton’s work for the 2010 US Census Road Tour program. Isabel was named a finalist for the 2010 Chicago Latino Network “Latina of the Year” award.