Jack Morton Worldwide, the brand experience agency, has been appointed to create and produce the live celebration sites for the Royal Wedding at key locations in central London. The London office of the global agency is working closely with the Mayor of London’s office, the Department for Culture Media and Sport and The Royal Parks to deliver the day-long experience. The award winning agency has also created and produced the Mayor of London’s New Year’s Eve celebrations for seven consecutive years.
Hundreds of thousands of people are expected to converge on London to join the celebrations at the key sites of Trafalgar Square and Hyde Park. Those attending will be able to follow the wedding ceremony and the rest of the day’s events live on giant screens, which will be relaying the BBC’s live coverage of the day’s events, and enjoy participating in themed entertainment and activities at the unique Royal Wedding experience where everyone is a guest. It is expected that the BBC will from time to time join the live celebrations in Hyde Park as part of its coverage of the day.
David Zolkwer, Creative Director, Jack Morton Worldwide said: “The aim of the celebrations sites is to create an experience where everyone feels like a welcome guest of the wedding, participating in an enjoyable day out and a unique shared experience of what will be a remarkable day for the Capital and the UK. Working alongside the BBC once again, the images sent across the world will reaffirm London as the place to be.”
The Mayor of London Boris Johnson said: "The Royal Wedding will be a truly momentous occasion and we want everyone to be able to join in the celebrations. This is a fantastic opportunity for London to show the world how we relish our traditions and that we know how to throw a party."
Minister for Tourism and Heritage John Penrose said: 'London is a fantastic tourist attraction in itself, but the Royal Wedding will make it even more so. So it is right that we do everything we can - including live TV coverage on big screens - to make the visitor experience on that glorious day as peaceful and enjoyable for everyone as possible.'
Mark Camley, Chief Executive of The Royal Parks, said: 'The Royal Parks is very proud of the role it is playing in making the Royal Wedding a day to remember, from preparing the procession route along The Mall, to ensuring the parks next to Buckingham Palace look their very best. It's wonderful to be hosting screens in Hyde Park, where we look forward to welcoming visitors from across London, the UK and the world to watch the event and enjoy the atmosphere. Set within the lovely surroundings of the Royal Park of Hyde Park, there can be no more beautiful – or fittingly regal – place to celebrate this happy occasion.'
With so many people expected to travel to London for the wedding, large crowds are expected on the day across the City. The celebration sites in Hyde Park and Trafalgar Square will close once they are full, and those thinking of attending are being advised to plan their journey and expect delays on their journey home.
Jack Morton is working in conjunction with multiple agencies across the capital to ensure the event is planned and delivered in a safe way. These include: Westminster City Council, Metropolitan Police, London Fire Brigade, London Ambulance, BBC, and many more.