Boston – September 22, 2011 – Diversified industrial manufacturer Eaton Corporation recently unveiled its global “Things Have Changed” campaign, an initiative that underscores the company’s expertise in the information technology (IT) channel and data center communities and positions Eaton as a brand who ‘gets IT.’ The new advertising campaign, social media strategy, direct marketing effort, and revamped website allows Eaton to directly engage with IT professionals and drive new lead generation opportunities for key Eaton PowerAdvantage® resellers.
Eaton engaged award-winning brand experience agency Jack Morton Worldwide to develop and deliver the integrated campaign. The campaign is designed to console the pain points of long hours at the office while highlighting the intelligence and wit of typical IT professionals who work tirelessly behind the scenes to keep businesses operating in a world of constant IT evolution. "Eaton understands the intense demands of the IT community, and we are using this platform to introduce more customers to our comprehensive offering of power management products and services to alleviate these challenges," said Mike DeCamp, Senior Marketing Communications Manager, Eaton Corporation, "We are pleased to be working with Jack Morton to help deliver our brand promise to IT professionals around the world."
The campaign – “Things Have Changed” – integrates a robust micro-site (switchon.Eaton.com), a social media strategy executed across several platforms (Facebook and Twitter), print and online display advertising, direct marketing, search optimization and event marketing.
Leading the campaign is a call for entries for the “Space Lift” sweepstakes in which one company has a chance to win a customized package of Eaton power management products valued up to $10,000 and a workspace makeover consisting of an additional $10,000 in prizes, such as high-definition headphones, touch screen monitor and ergonomic desk chair. All IT professionals are invited to register through December 1 at www.SwitchOn.Eaton.com. If a PowerAdvantage partner nominates a customer who wins the grand prize, the partner will also win a $10,000 server start-up kit including Eaton solutions and a Falcon gaming computer system valued at $5,000.
News, tips, special offers and interactive features including a desk-toy caption creator from the Things Have Changed campaign can be found at www.facebook.com/SwitchOnEaton, and by following Eaton on Twitter at @SwitchOnEaton. To learn more about Eaton’s power quality products, visit www.eaton.com/powerquality.
“We’re honored to be Eaton’s partner in this important campaign,” said Ian McGonnigal, Senior Vice President, Client Strategy & Brand Performance for Jack Morton. “We are confident that the combination of great brand thinking, brilliant experiences and insights into Eaton’s customers will help raise awareness of Eaton’s IT solutions and services.”
About Eaton Corporation
Eaton’s electrical business is a global leader in electrical control, power distribution, uninterruptible power supply and industrial automation products and services. Eaton’s global electrical brands, including Cutler-Hammer®, MGE Office Protection Systems™, Powerware®, Holec®, MEM®, Santak and Moeller, provide customer-driven PowerChain Management® solutions to serve the power system needs of the industrial, institutional, government, utility, commercial, residential, IT, mission critical and OEM markets worldwide.
Eaton Corporation is a diversified power management company with 2010 sales of $13.7 billion. Celebrating its 100th anniversary in 2011, Eaton is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 73,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.