Boston – Nov. 8, 2011 – Global brand experience agency Jack Morton Worldwide is opening a new office in the UAE, effective November 6, 2011. The award winning agency is opening the office in response to an increasing need for support in the region amongst its global client base. The Dubai-based agency will serve clients throughout the Middle East and is off to a great start with assignments for Samsung and Kaspersky in Dubai and Credit Suisse in Qatar.
The office will be led by Alex Apthorpe and Yvonne Hoffzimmer who previously founded The Bridge Live Communications, the Dubai based live communications agency. Apthorpe and Hoffzimmer successfully grew the company and service a broad range of clients across the region. They will report to Julian Pullan, President EMEA.
Julian Pullan, President, EMEA, Jack Morton Worldwide said: “This is an incredibly exciting launch for Jack Morton, allowing us to better fulfill our global clients’ needs. Apthorpe and Hoffzimmer are a perfect fit to represent our brand in the region and provide the high level of service our clients have come to expect from Jack Morton.”
Jack Morton has worked in the region for many years, building teams for large projects, resourced from its extensive global network. For example, the agency’s work for the Qatar 2022 Bid Committee required a large team on the ground throughout most of 2010. Many clients are now asking for support on projects of all sizes.
“Opening in Dubai gives us a new base to support local and regional clients as well as further momentum to grow Jack Morton in the Middle East,” said Josh McCall, Chairman and CEO of Jack Morton Worldwide. “The wider our global footprint, the better we can fulfill our clients’ needs.”