June 13, 2012
Smartfusion Co-Founder And Former Ceo To Lead Consumer Team In London
Global brand experience agency Jack Morton Worldwide today announces its appointment of Richard Vincent in the role of VP, Head of Consumer. Based in London, Vincent will be working to grow the award-winning agency’s consumer business in EMEA. He joins Jack Morton with over 20 years’ experience working with blue chip brands including Nokia, Sony, P&G, Porsche, UBS and Aviva.
A leader in the experiential arena, Vincent is the former CEO and Co-Founder of the Omnicom integrated experiential, shopper, digital and retail marketing agency Smartfusion (now GMR). In this role, he formulated and led the agency’s international growth strategy, securing a prestigious client portfolio including Adidas, Porsche, P&G, O2 and Nokia, and negotiating the sale of Smartfusion to Omnicom.
Vincent’s role will be to grow the consumer side of Jack Morton’s business.
“This is an extremely interesting time for consumer experience. As brands seek to establish a new basis for ongoing measurable engagement, integrated live and digital consumer experience is of paramount importance. I’m excited to be joining a team and organisation with a reputation for market leading ideas and execution,” said Richard Vincent.
An active industry player, Vincent is a regular speaker whose recognition includes 11 EX Awards for clients including P&G, Porsche and Nokia.
Julian Pullan, President, EMEA, commented: “When we talk about ‘brand experience’, we really do mean it holistically: we provide our expertise to enhance every type of experience a consumer has with a brand. Richard’s appointment further strengthens our offering. He’s a leader and pioneer in the shopper, mobile, social media and retail space, as well as in the areas of field marketing, sampling, and brand and sponsorship activation. He has a track record of leading award-winning marketing campaigns and brings a wealth of experience, knowledge and passion. I’m delighted to be able to offer our clients the benefit of his unique thought leadership, insight and brand-building expertise.”