June 07, 2012
Global brand experience agency Jack Morton Worldwide today announces a strategic partnership with Nine Yards, the Stockholm and Göteborg based agency whose clients include Volkswagen, Microsoft, Levi’s, Swedish Armed Forces and Carlsberg.
The agreement allows the two brand experience agencies to strengthen their offering to Nordic brands. Clients in the region will benefit from a unique combination of local know-how and international reach, experience and creativity for their marketing activities both within the region and globally.
Julian Pullan, President, EMEA, Jack Morton Worldwide said: “Nine Yards is truly aligned with Jack Morton’s way of thinking and our joint venture brings something quite unmatched to the table, presenting a very exciting offer to the region. We have always enjoyed working with Scandinavian brands and seem to have a good cultural and creative fit. We hope this strategic partnership will bring us many new opportunities to do so.”
Jack Morton has been active within the region for a number of years working with top brands including leading ICT brand Ericsson.
“Jack Morton is the leading international brand experience agency and a great inspiration for Nine Yards. We have a similarity in ethos, ambition and culture, and we’re looking forward to building our relationship and our business together” said Janne Björge, CEO, Nine Yards.