March 14, 2012
Jack Morton Worldwide, a global brand experience agency, was appointed by Nokia to create the film "INAUSTIN". The concept was to create a film which celebrates the unique time and place that is SXSW and to discover what draws creatives to the festival. Each year in March, thousands of filmmakers, musicians, artists and developers make their way to Austin Texas and SXSW, the city's biggest annual festival.
The film can be seen on http://vimeo.com/23951378
Producer Michael Richards worked with independent film director David Masters to develop the creative idea and make "INAUSTIN". The team travelled to Austin during the 2011 SXSW festival to meet some of the people that make the city and the festival such a vibrant and exciting place and ask them one simple question. "Why are you here?"
"INAUSTIN" was awarded a Golden Eagle at the CINE Fall Awards 2011. The partnership between the agency and David Masters also created the Cannes Lion award winning Nokia N900 ‘Focus Group’ viral.
Michael Richards, Senior Producer, Jack Morton Worldwide said: “We made this film to really get a feeling of what drives people to the SXSW festival. Who they are, why they go, what they are doing there? The feedback from the film over the last year has been really positive and most of all, it really gets people excited about going again. It is a festival of ‘do-ers’ unlike any other.”
About Jack Morton Worldwide
Jack Morton Worldwide is a global brand experience agency with offices all over the world. Our agency culture promotes breakthrough ideas about how experiences connect brands and people—in person, online, at retail and through the power of digital and word of mouth influence. We work with both BtoC and BtoB clients to create powerful and effective experiences that engage customers and consumers, launch products, align employees and build strong experience brands. Ranked at the top of our field, we’ve earned over 40 awards for creativity, execution and effectiveness so far this year, including Best New Product Intro, Best Media Event, Employee Campaign of the Year and Best Brand Experience Agency. Jack Morton has been placed in the top 100 in the ‘Sunday Times 100 Best Small Companies to Work For’ in both 2009 and 2010 and has Two Star Status in the Best Companies Accreditation scheme. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available online at www.jackmorton.com, or follow us on Twitter @jackmorton.
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For further information please contact:
Victoria Yates
T: 0208 735 2047
E: victoria_yates@jackmorton.co.uk
www.jackmorton.com