In the News
August 22nd, 2019 // Brand Berries
The key for effective brand management is creating a positive and memorable brand experience for customers. A Brand experience is the ecosystem that exists around a brand or product, manifested in the sensations, feelings, cognitions, and behavioral responses evoked by a brand.
We’ve exclusively interviewed Rebecca Amey, Managing Director MENA, SVP of Jack Morton Worldwide, to get her take on how brands win with building experiences.
