Building Rapport Through Brand Experience: Q&A With Jack Morton’s Rebecca Amey

The key for effective brand management is creating a positive and memorable brand experience for customers. A Brand experience is the ecosystem that exists around a brand or product, manifested in the sensations, feelings, cognitions, and behavioral responses evoked by a brand.

We’ve exclusively interviewed Rebecca Amey, Managing Director MENA, SVP of Jack Morton Worldwide, to get her take on how brands win with building experiences.

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