Genuine X Podcast

genuine x podcast S1 E1: Is VR Marketing Dead?

Experts in the tech, content and data fields share their insights on the future of creativity and brand experience. Brought to you by Genuine X, Jack Morton’s innovation practice. A team helping brands predict and prepare for tomorrow. Hosted by Martyn Gooding and Tom Fenwick-Smith.


genuine x podcast S1 E2: Sound is going through a revolution!

This week we speak to Gareth and Jon from MagicBeans about the future of sound.

We discuss the current landscape of the audio world. Could 3D sound be the key to unlocking the brain’s ability to accept the digital world? And what is the deal with ASMR?

Magic Beans are a brand new tech startup born out of the pioneering 3D audio work of its founders Gareth Llewellyn and Jon Olive.
Magic Beans develop innovative creative content and location-based experiences using spatial audio for high-profile brands, immersive theatre productions, and musicians.

Check them out at www.magicbeans.xyz


genuine x podcast S1 E3: The secret behind creating great immersive content

Experts in the tech, content and data fields share their insights on the future of creativity and brand experience.

Brought to you by Genuine X, Jack Morton’s innovation practice. A team helping brands predict and prepare for tomorrow.

Hosted by Martyn Gooding and Tom Fenwick-Smith, produced by Ben Toland.

genuine x podcast S1 E4: Passion and Talent

We’ve all heard the Silicon Valley startup stories, so it’s refreshing to hear one from a different place.

Genuine X is working with the Government’s lnnovate UK initiative to seek out some of the UK’s brightest start-ups who are the potential future of the British tech scene.

Through this process, we met Norfolk locals Ryan and Tim from Viewing Online – a startup who are working with local governments to map the virtual world.
We wanted to get them on the podcast because we were struck by their passion and commitment to create something that could change the world and have an open and honest conversation about what it’s like being a startup without VC funding, driven purely by talent and persistence.

genuine x podcast S1 E5: Doers, Makers and Pros

In this episode, Tom and Martyn talk to Stefan Dzisiewski-Smith from Bare Conductive.

Bare Conductive began in 2009. They have developed and grown into one of the elder statesmen of the silicon roundabout scene. Currently bare conductive produces a suite of printed electronics products that enable individuals and companies to integrate electronics directly into the environment with their conductive ink firmly at the centre.

Stefan talks about doers, makers and pros. What’s the difference? How do these different groups approach using Bare Conductive products?
This lead to a discussion on how Bare Conductive has grown as a business, how newcomers and advocates of the product have helped shape the company.

What’s coming up in the future for the Bare Conductive team? Stefan talks about a new Bare Conductive platform which is on the horizon.

For some beautiful examples of their work, check out the Bare Conductive Instagram Account and give them a follow.