Don’t get me wrong—I’m not saying that editorial calendars are all bad.
But using one poorly can lead to obscure social posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI.
89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. If you’re one of them, maybe it’s time to ditch the calendar (or at least use it better).
Our latest Jack POV, Why editorial calendars make your content suck, was presented by our VP, Strategy Director, Ben Grossman at this year’s SXSW Interactive, and we’re making this presentation from Austin available to you.
After seeing our presentation, let me know if you’d like to learn more about creating content that accomplishes your business goals and resonates with your audience.